Consumers no longer view product recalls in a negative light. Millions of products have been recalled over the years. Today, consumers believe they enjoy a safer, better product as a result of a recall conducted responsibly by company. How well a company conducts a timely, reasonable recall of a product can have a strong influence on consumers' attitude about the firm. Successful product recalls in the past have rewarded companies with continuing consumer support and demand for the firms' products.

For additional information about product recalls and reporting, call (301) 504-7913, fax (301) 504-0359, or visit the Commission’s world-wide web site at www.cpsc.gov (press the Business icon).